Renko
Renko
Renko
Renko
Renko
Renko
Context
Context
The overwhelming variety of fragrances makes choosing difficult. Renko simplifies this with personalized recommendations and scent collection tracking
The overwhelming variety of fragrances makes choosing difficult. Renko simplifies this with personalized recommendations and scent collection tracking
The overwhelming variety of fragrances makes choosing difficult. Renko simplifies this with personalized recommendations and scent collection tracking
Understanding
Understanding
Problem
Problem
A variety of fragrances creates a significant challenge for users in narrowing down options and selecting one that suits them, leading to decision fatigue and a poor user experience
A variety of fragrances creates a significant challenge for users in narrowing down options and selecting one that suits them, leading to decision fatigue and a poor user experience
User audience
User audience
People seeking personalized perfume recommendations tailored to their experience and preferences, whether they're beginners exploring scents or fragrance enthusiasts looking for more specialized suggestions
People seeking personalized perfume recommendations tailored to their experience and preferences, whether they're beginners exploring scents or fragrance enthusiasts looking for more specialized suggestions
Solution
Solution
App where users get fragrance recommendations from AI and explore community opinions to make confident, personalized choices and order samples
App where users get fragrance recommendations from AI and explore community opinions to make confident, personalized choices and order samples
Result
Result
User & desk research was conducted during product discovery. Responsive designs for both mobile and desktop versions have been created
User & desk research was conducted during product discovery. Responsive designs for both mobile and desktop versions have been created
My responsibilities
My responsibilities
Defined JTBD and user roles
Conducted market and competitor analysis
Identified the product's unique value proposition and key user pain points
Conducted interviews and desk research to gain deeper insights into user needs
Developed a design concept, UI kit and created wireframes along with prototypes from the scratch
Managed the project, coordinating team efforts to achieve the defined goals
Defined JTBD and user roles
Conducted market and competitor analysis
Identified the product's unique value proposition and key user pain points
Conducted interviews and desk research to gain deeper insights into user needs
Developed a design concept, UI kit and created wireframes along with prototypes from the scratch
Managed the project, coordinating team efforts to achieve the defined goals
Defined JTBD and user roles
Conducted market and competitor analysis
Identified the product's unique value proposition and key user pain points
Conducted interviews and desk research to gain deeper insights into user needs
Developed a design concept, UI kit and created wireframes along with prototypes from the scratch
Managed the project, coordinating team efforts to achieve the defined goals
Discovery
Discovery
Desk research, Market and competitor analysis
Desk research, Market and competitor analysis
I analyzed the market using the PAM-TAM-SAM-SOM framework to evaluate product potential. Despite a small estimated market share, competitor analysis revealed a blue ocean with low entry barriers. Assessing competitors across product, marketing, and business dimensions, I concluded — based on desk research — that moving forward was justified.
I analyzed the market using the PAM-TAM-SAM-SOM framework to evaluate product potential. Despite a small estimated market share, competitor analysis revealed a blue ocean with low entry barriers. Assessing competitors across product, marketing, and business dimensions, I concluded — based on desk research — that moving forward was justified.
I analyzed the market using the PAM-TAM-SAM-SOM framework to evaluate product potential. Despite a small estimated market share, competitor analysis revealed a blue ocean with low entry barriers. Assessing competitors across product, marketing, and business dimensions, I concluded — based on desk research — that moving forward was justified.
Interviews
Interviews
To gather additional insights, I conducted a series of interviews. I divided participants into two groups — experienced users and beginners — and asked each group tailored questions based on their level of familiarity with fragrances. This allowed to generate additional hypotheses for product development and gain deeper insights into user problems.
To gather additional insights, I conducted a series of interviews. I divided participants into two groups — experienced users and beginners — and asked each group tailored questions based on their level of familiarity with fragrances. This allowed to generate additional hypotheses for product development and gain deeper insights into user problems.
To gather additional insights, I conducted a series of interviews. I divided participants into two groups — experienced users and beginners — and asked each group tailored questions based on their level of familiarity with fragrances. This allowed to generate additional hypotheses for product development and gain deeper insights into user problems.
JTBD + roles + problems identification + defining value
JTBD + roles + problems identification + defining value
Next, I identified key user roles and the core jobs they aim to accomplish. I uncovered pain points in fragrance selection — like decision fatigue, lack of personalization, and confusing product info — which informed clear, user-centered value propositions that set our product apart.
Next, I identified key user roles and the core jobs they aim to accomplish. I uncovered pain points in fragrance selection — like decision fatigue, lack of personalization, and confusing product info — which informed clear, user-centered value propositions that set our product apart.
Next, I identified key user roles and the core jobs they aim to accomplish. I uncovered pain points in fragrance selection — like decision fatigue, lack of personalization, and confusing product info — which informed clear, user-centered value propositions that set our product apart.
User flows + wireframes
User flows + wireframes
Building on the identified JTBD, I created a preliminary user flow that mapped out key user actions across each screen. This flow provided a clear foundation for designing low-fidelity wireframes, allowing us to visualize the product’s core structure and ensure alignment between user needs and interface functionality.
Building on the identified JTBD, I created a preliminary user flow that mapped out key user actions across each screen. This flow provided a clear foundation for designing low-fidelity wireframes, allowing us to visualize the product’s core structure and ensure alignment between user needs and interface functionality.
Building on the identified JTBD, I created a preliminary user flow that mapped out key user actions across each screen. This flow provided a clear foundation for designing low-fidelity wireframes, allowing us to visualize the product’s core structure and ensure alignment between user needs and interface functionality.
Results
Results
visual design justification and benchmarking
visual design justification and benchmarking
I analyzed competitors' visual styles and found they often lacked emotional connection despite polished design. I aimed to go further by creating a visual identity that resonates both aesthetically and emotionally. Guided by three core principles: Sophistication, Progress, and Comfort — I shaped a visual metaphor: “Like standing in a fragrance shop” — evoking calm, curiosity, and personal discovery.
I analyzed the visual style of our competitors and found that, while many featured polished and cohesive design systems, they often lacked a strong emotional connection with users.
I set out to go a step further — to create a visual identity that resonates more deeply with our target audience on both aesthetic and emotional levels. To guide this vision, we defined three core principles: Sophistication, Progress, and Comfort. These values shaped our visual metaphor: “Like you’re standing in a fragrance shop” — an experience meant to evoke calm, spark curiosity, and invite personal discovery.
I analyzed the visual style of our competitors and found that, while many featured polished and cohesive design systems, they often lacked a strong emotional connection with users.
I set out to go a step further — to create a visual identity that resonates more deeply with our target audience on both aesthetic and emotional levels. To guide this vision, we defined three core principles: Sophistication, Progress, and Comfort. These values shaped our visual metaphor: “Like you’re standing in a fragrance shop” — an experience meant to evoke calm, spark curiosity, and invite personal discovery.
Main features
Main features
Don't want to waste your time, so showing you only essential screens:
Don't want to waste your time, so showing you only essential screens:
Don't want to waste your time, so showing you only essential screens:
Project information
Project information
Industry
Industry
Beauty Supplies
Beauty Supplies
Services
Services
Desk Research
Design concept
UX design
Design system
Desk Research
Design concept
UX design
Design system
Year
Year
2025
2025
More work
More work
Mindful solutions aligned with business goals
MY Reel
Click on the video to expand
0:40
Thanks for scrolling down (◕‿◕)
Warsaw, 2025
Mindful solutions aligned with business goals
MY Reel
0:40
Thanks for scrolling down (◕‿◕)
Warsaw, 2025
Solutions aligned with business goals
©
Thanks for scrolling down (◕‿◕)
Warsaw, 2025
Menu
Menu