Split

Renko

Split

Renko

Split

Renko

Context

Context

App concept for sharing and tracking expenses with close friends

App concept for sharing and tracking expenses with close friends

App concept for sharing and tracking expenses with close friends

Understanding

Understanding

Understanding

Situation

Situation

During a recent trip with friends, we often ended up covering expenses for one another. They suggested using one of the many expense-tracking apps available (which were not really good). When I asked for their opinions on the design and user experience, they simply shrugged and said: "Well, this is everything we have, you know."

As a product designer, I saw the opportunity to solve this gap. I decided to take matters into my own hands and reimagine the app — revamping its visual aesthetics and enhancing its features to offer a truly improved user experience.

During a recent trip with friends, we often ended up covering expenses for one another. They suggested using one of the many expense-tracking apps available (which were not really good). When I asked for their opinions on the design and user experience, they simply shrugged and said: "Well, this is everything we have, you know."

As a product designer, I saw the opportunity to solve this gap. I decided to take matters into my own hands and reimagine the app — revamping its visual aesthetics and enhancing its features to offer a truly improved user experience.

My responsibilities

My responsibilities

  • Conducted research, such as competitors analysis and interviews

  • Created design concept based on metaphor

  • Used Value-Mission-Vision framework to strengthen design concept

  • Acknowledged user’s pains and came up with solutions/feature

  • Designed wireframes for initial interface

  • Conducted research, such as competitors analysis and interviews

  • Created design concept based on metaphor

  • Used Value-Mission-Vision framework to strengthen design concept

  • Acknowledged user’s pains and came up with solutions/feature

  • Designed wireframes for initial interface

Design process

UX design and analysis

UX design and analysis

Discovery

Discovery

I conducted a series of in-depth interviews to understand how users interact with expense-tracking apps, uncovering key pain points and underlying issues that impact their experience. Alongside this, I carried out detailed competitor research to evaluate existing solutions, identify best practices, and spot gaps in the market— informing opportunities for meaningful improvements.

I conducted a series of in-depth interviews to understand how users interact with expense-tracking apps, uncovering key pain points and underlying issues that impact their experience. Alongside this, I carried out detailed competitor research to evaluate existing solutions, identify best practices, and spot gaps in the market— informing opportunities for meaningful improvements.

Painlist >>> featurelist

Painlist >>> featurelist

I transformed key user pain points into a structured pain list and developed a feature list that directly addresses these issues, ensuring a more seamless and efficient expense management experience.

I transformed key user pain points into a structured pain list and developed a feature list that directly addresses these issues, ensuring a more seamless and efficient expense management experience.

Pains

Pains

Pains

  • Need to manually input every expense

  • To share expense, user’s friend has to be signed up in app

  • To return debt, user has to ask personal bank account or other info

  • No ability to convert all expenses in different currencies to one

  • Need to remind others about debt returning

  • Don’t want be someone, who will pay for others and collect money from others

  • Need to manually input every expense

  • To share expense, user’s friend has to be signed up in app

  • To return debt, user has to ask personal bank account or other info

  • No ability to convert all expenses in different currencies to one

  • Need to remind others about debt returning

  • Don’t want be someone, who will pay for others and collect money from others

Features

Features

  • Voice input / receipt photo & analysis

  • Paying without need of downloading the app

  • Bank accounts connection

  • Push-up notifications

  • Expenses analytics by categories

Features

  • Voice input / receipt photo & analysis

  • Paying without need of downloading the app

  • Bank accounts connection

  • Push-up notifications

  • Expenses analytics by categories

Result

Result

visual design justification and benchmarking

visual design justification and benchmarking

I started by analyzing the values and emotions conveyed by competitors' apps and found a lack of distinct visual language. This led me to define core values that would differentiate the app and resonate with users. I reflected on the emotions and messages the app should convey, which helped shape its vision, mission and a visual metaphor that captures its unique identity.

I started by analyzing the values and emotions conveyed by competitors' apps and found a lack of distinct visual language. This led me to define core values that would differentiate the app and resonate with users. I reflected on the emotions and messages the app should convey, which helped shape its vision, mission and a visual metaphor that captures its unique identity.

Vision

Vision

Vision

No stress when thinking about cash expenses while sharing it with friends

No stress when thinking about cash expenses while sharing it with friends

Mission

Mission

Mission

Simplify existing solutions when splitting and tracking expenses and returning debt

Simplify existing solutions when splitting and tracking expenses

Values

Values

Values

Friendship, clarity, inclusivity and trust in future

Friendship, clarity, inclusivity and trust in future

Metaphore

Metaphore

Metaphore

Like you're holding in your hands bright and warm wallet

Like you're holding in your hands bright and warm wallet

Project information

Project information

Industry

Industry

Finance

Finance

Services

Services

Interviews
Observations
Competitor analysis
Design concept

Interviews
Observations
Competitor analysis
Design concept

Year

Year

2024

2024

Menu

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